Everybody increasingly likes cruise vacations.
Only this year 11 million of Italians chose to spend their holidays in the middle of the sea , which means + 8.6% compared to last year.
Are you sure that only seniors opt for a cruise vacation? If so, you are wrong! Young people between 25 and 30 years of age choose the cruise that totally captivate them, even if the seniors groups certainly are still the most devoted clients. Within this context, Made in Italy seems to play a decisive role and not only for Italians.
Bel Paese in the middle of the sea
A recent research carried out by Noi Crociere, an online portal, has revealed how 65% of travelers choose the ship to go on vacation with, based on the quantity of Made in Italy products present on board. Made in Italy is synonymous with a precise way of conceiving your holiday and, more than anything else, is synonymous with quality.
The Italian spirit is an aspect sought not only by Italians, who feel the need to find a piece of home even on holiday, but also by foreigners for whom the Italian style rhymes with refinement, attention to detail and luxury. Ships sailing under the Italian flag are reputed to have more elegant furnishings, more welcoming staff and more attention to detail.
Made in Italy is a real known, recognized and sought-after brand: in design, furnishing and kitchen because it always brings stories, traditions and a lot of passion, as well as, of course, top quality products.
Love for Italian cuisine
Italian cuisine is not the only reason why Made in Italy is so appreciated but, certainly, always having Italian food available is a decisive factor. 42% of cruise passengers admit to choose the type of cruise based on the certainty to consume Italian food on board and, at the time of booking, a delicious dish of pasta, affects more than a discounted price.