The luxury travel is not just a set of high-level material benefits but it is increasing becoming a unique and personal experience in which the tourist is the only protagonist and every desire prepares to come true.
These travellers mainly belong to the X generation, they are couples between the ages of 36 and 55 who usually book two or three trips a year (in many cases even 4) that last from 7 to 10 days.
Those who choose a luxury trip are averagely able to spend from 5 thousand up to 15 thousand euros and choose their destination based on the destination. The favourite accommodations are among exclusive boutique hotels and hotels belonging to large international chains.
The luxury traveller is well informed but very often organizes the journey offline and uses the network only to gather information on places and facilities. Really attentive to the budget, the luxury traveller is attentive to value for money and to added value and is also attracted by everything that is eco-sustainable.
On holiday, he seeks comfort and relaxation, he loves exploring the places he arrives in but he prefers private tours and culinary experiences.
Uniqueness, exclusivity and customization are the three words that best describe what has become the luxury journey in recent years, a tailor-made experience that follows dreams and desires.
Pictures: T-collection and New Artisan Collection at Marriot Hotel in Manila