The white porcelain is perfect to enhance the bright colors of all dishes, from street food to gourmet proposals.
The result at the Industrial Bistrot in Sassari is truly spectacular. The connection between cuisine and aesthetics, however, is very complex, especially since social networks have conquered a fundamental role in the presentation of dishes.
A good dish is also nice to see
The plating has become a real art. If the origin of the Italian culinary tradition success was born in the poorest kitchens – able to conquer anyone in a few seconds with the scents of their ingredients – today, more than ever, the aesthetics of the dish is a fundamental component, with a weight almost equal to the taste of the cooked food.
Liters of sauces and trays filled with delicacies have given way to minimalist design, defined lines and geometric shapes. It is not actually just about following the latest trends, our brain is the first to get your mouth watering as soon as you see something that looks inviting.
Plating is a game of proportions, levels, colors and textures in which dishes, trays and cups have to enhance the content of a meal, highlighting its characteristics.
Nowadays, talking about plating and aesthetics requires us to consider the social aspect too. Sharing food no longer means sitting at the same table, rather it is sharing the image of a brunch or an aperitif on your online profile.
Instagram is certainly the undisputed reign of this food-mania, the hashtag #foodporn has 174 million posts, #delicious more than 86 million and #soyummy more than a million … and we have only mentioned 3! The-let’s say- “instagramability” of a dish is able to make it more or less palatable, that’s why everyone’s Instagram profile is full of inviting avocado toast and colorful Acai bowl.
A research conducted by the American agency Havas Worldwide has set out in black and white how the majority of Millenials choose a restaurant based on Instagram photos. A further confirmation of what has been said up to now.
Street food is not less impressive
The rediscovery of aesthetics has also revolutionized the world of street food, which has left its “ image of poor and simple food” to reach levels of quality and complexity significantly higher. Hamburger, fried fish, ice cream and cold cuts are dressing a brand new urban luxury look that is conquering the largest clientele ever.
The presentation and the plating in the street food context have assumed a fundamental role. Meals, born as poor, through a careful choice of materials and accessories with which to serve them, combined with an impeccable presentation, have entered the kitchens of the best restaurants and the best hotels.
Industrial Bistrot “Obus” of Sassari
In Sardinia, the Industrial Bistrot “Obus” has perfectly understood and interpreted all this, combining tradition with the latest trends without ever forgetting that the first taste is made by the eyes. In this case the white porcelain of the White Ware Collection is perfect to enhance the bright colors of the dishes, from meat to vegetables.