The catering and gastronomy industry offers interesting innovations each year.
All companies operating in the catering field must deal with increasingly demanding consumers, while trying to accept new challenges and opportunities offered by technology.
Let’s see which are all Catering service trends for 2019.
Multi sensorial experiences
Today, preparing an elaborate dish and using top quality ingredients is a precondition for properly catering.
The goal is to make happy the palate and fully satisfy the consumer’s eyes. We live in an age in which the aesthetics of images, thanks mainly to social networks, is currently experiencing a period of great fervour.
People use their social accounts to continuously share photos, contents, videos and stories about food.
More and more restaurateurs are beginning to consider with greater enthusiasm and less scepticism the use of technology for business purposes.
Innovative apps and food reservation or delivery services are catering industry new trends for the 2019 and, of course, for the future.
On the other hand, there are those who are worried about the negative implications of technology, which can be translated in the possibility that the direct relationship with the customer could be lost.
It all depends on the type of approach from which you get close with technology.
The human relationship must be a priority and acting as a support, together with technology.
Today it is no longer possible to deceive or lie to customers. Nowadays customers are increasingly informed, especially about food. The era of consumer empowerment offers people countless opportunities to make their voices heard and have a deep effect on the reputation and growth of all businesses.
It is therefore very important establishing relationships based on the value of transparency which concretely translates into providing clear and truthful information on the origins of food or, for example, on processes and methods of cultivation of the products.
It is also important to focus on communication, both in terms of pricing policies and reporting on business performance.
The theme of sustainability is an equally important element on which catering companies must necessarily focus. Companies are therefore committed to identifying production strategies aimed to minimize the environmental impact.
They must be able to know in advance the quantity of food needed to satisfy the number of guests listed, so as to avoid food waste.
Picture: Natural & Happy hour Collection
Proposing vegetarian menus, for example, can certainly be a good choice to start working on this purpose. Consumers are no longer satisfied only with the use of organic ingredients, they’re also interested in knowing the impact of foods on the organism.
Today, we often hear about experiential marketing. People are looking for intense experiences, to be remembered for a long time.
The catering industry will have to analyse and study in detail the new dining formats which are fully focused on the need to provide a complete entertainment experience that goes far beyond the simple consumption of food.
The consumer’ s knowledge
Today consumers show a great curiosity for everything that has to deal with food. Also in this case it may be useful to make available to users mobile applications or websites able to answer questions and, more generally, to respond to their thirst for knowledge.
Generally, the study of consumer’s preferences and tastes has become a very important process, also due to different problems (such as allergies and intolerances) that can arise from the intake of a certain type food.
To remedy the situation, it is necessary creating special menus or make available food for any dietary restrictions.
Preparing a gluten-free or dairy-free meal can make all customers feel at ease, fully enjoying the events and the moments they are experiencing, without any worry.