All hotel owners want to increase direct bookings of their businesses.
Third-party websites which offer hotel price comparisons, although often positively affecting the growth of bookings, can also reduce hotel revenues.
It is therefore crucial implementing strategies that allow to generate a good amount of direct bookings, thus avoiding the cost of the intermediation activities of these websites.
Here are some useful tips to help you increase your hotel bookings.
A hotel that wants to increase bookings through its own channels must necessarily optimize its website. When it comes to optimize, several key factors come into play.
For example, it is essential to have a user-friendly website, easily navigable and accessible to all users.
It is also necessary to create a responsive site, able to adapt to any device, especially to mobile ones, that allow internet access.
It is also necessary to optimize the website for search engines. The goal is to be present on the main browsers with the keywords entered by the user and which obviously have to include the name of the location where the hotel is placed.
Every day millions of users query search engines to get information and populate the first few pages of all browsers and this may have a very strong impact on overall hotel bookings.
A strategy often used by hoteliers consists in inserting a booking engine directly in their website.
This represents a very effective tool that, if correctly implemented, can give access to a wide range of information in real-time, such as the availability of the rooms.
Booking engines can increase confidence of customers, especially those who have little time to choose and therefore need the right information as fast as possible.
Today, reputation is a key factor for the growth of many businesses, especially for those companies operating in the hotel industry.
Users don’t like to book sight unseen, they actually want as much information as possible, relying on the reviews of those who have already tested all services of that specific facility accommodation.
Asking your customers to write a review on your website is a strategy that can be very effective, especially when it is positive and detailed. It is actually important that the user perceives the truthfulness of the judgment.
Therefore, it could be useful to ask customers to write a detailed review able to provide a full report of felt experiencing.
Offers and promotions
Your customers are fundamental. If your main goal is increasing direct bookings of your hotel, then you might think of offering discounts and advantages to convince users not only to choose your facility accommodation but also to book without going through third party companies or websites. Showing a concrete benefit makes it easier to reach your aim.
Hotels can also create loyalty programs. This happens because there are many people who, for example for work reasons, travel a lot staying often in the same localities
This type of target will therefore have an interest in identifying a facility accommodation that can be trusted and able to meet all needs.
Therefore, customer loyalty and the establishment of long term relationships also pass through the development of loyalty programs.
Many social networks, Facebook above all, offer the opportunity to make reservations directly through a special function. Obviously, this process can only be implemented if the company has a Facebook account or page.
A user will hardly trust a poorly edited and updated Facebook page. Therefore, it is recommended to use this strategy only if the company is ready to invests time and resources in the daily management of social network accounts.
Generally, to increase hotel bookings, it is advisable to adopt an integrated approach to different online digital channels. This is the only way to improve hotel numbers and direct bookings.